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H.B. Fuller Company, an adhesives company, has named CMC Packaging Automation, Georgia-Pacific, Changzhou Xingyu, and MITER Brands as the winners of its 2025 Customer Innovation Awards. The awards honor forward-thinking customers whose innovations, powered by H.B. Fuller’s adhesive technology, are setting new standards in sustainability, performance, and efficiency. The recipients were recognized at H.B. Fuller’s global awards program on April 24, 2025, in Minneapolis, Minnesota.
“At H.B. Fuller, innovation isn’t just about new products – it’s about solving real-world challenges alongside our customers,” said Celeste Mastin, president and CEO, H.B. Fuller. “This year’s winners are tackling critical issues like sustainability, energy efficiency, and evolving consumer needs. Their breakthroughs – from reducing packaging waste to improving recyclability – are reshaping industries and the day-to-day lives of their end users.
“Our collaboration with customers goes beyond adhesives. We work alongside them from concept to commercialization, helping optimize performance, streamline production, and develop solutions that meet both technical and environmental demands," said Mastin, "We’re proud of our close partnership with our customers and are committed to continuing to drive innovations that improve the world together.”
2025 Customer Innovation Award Winners:
- CMC Packaging Automation has been selected for its automated packaging technology, which creates right-sized packages on demand, reducing waste and packaging inefficiencies revealed during the pandemic-driven e-commerce surge. Their solution enhances durability, precision, and scalability of packaging, while eliminating void fillers and optimizing shipping. Already deployed by major retailers, logistics companies and e-commerce platforms, including Amazon, Best Buy, Urban Outfitters and Decathlon, CMC Packaging Automation’s technology is reshaping e-commerce fulfillment with more efficient and sustainable packaging solutions.
- Georgia-Pacific’s innovation leverages water-based barrier coatings for corrugate boxes and bins, making protein packaging more sustainable while improving packaging performance. This packaging changes the industry standard of wax-based coatings on packaging, while still maintaining performance in use with converting sites and protein manufacturers. This packaging enables enhanced food safety and better transport by preventing oils from seeping through the packaging. These concepts for more recyclable paper-based packaging are being applied in other applications where Georgia-Pacific continues to innovate.
- Changzhou Xingyu’s automotive lighting, including Adaptive Driving Beam (ADB), Digital Light Processing (DLP), and Micro LED technology, were recognized for improving visibility and road safety. As lighting systems become more advanced, heat management is crucial, and Changzhou Xingyu has worked to ensure better heat control and longer-lasting headlights through enhanced durability, efficiency, and performance. Already being implemented in many passenger vehicles, the solution delivers precise lighting, reduced glare, and improved driving conditions.
- MITER Brands is being awarded for developing new triple-insulating glass units (IGU), which enable lightweight, durable, and energy-efficient windows and doors. Through a collaboration with Corning Incorporated, an innovator in glass, ceramic, and materials science, MITER Brands created a high-performance glass system that enhances thermal efficiency, reducing heat loss and improving insulation while using the same window and door frames of a dual-pane IGU. The innovation enables lower energy consumption and enhanced indoor comfort, ultimately resulting in a reduced carbon footprint.
