Regulation, More or Less? 5 Packaging Takes on the New Administration

There could be packaging-related developments under the new administration, especially the FDA, including potential regulatory changes and updated labeling requirements.

Eric F. Greenberg
Eric F. Greenberg

Columnists are expected to make predictions when there’s a new President, so here are five observations about packaging-related developments we’ll see from the new administration, and especially the U.S. Food and Drug Administration:

1. Who can tell? It’s tough to tell exactly which of the new President’s promises will be incorporated into actual changes in regulations or law because often they are contradictory. 

The new President promises wholesale cuts in regulations (as if fewer is always better than more), but also suggests aggressive new steps relating to what’s in Americans’ food, which certainly sounds plenty regulation-y. 

That’s because Robert F. Kennedy, Jr. is Trump’s nominee to run the Department of Health and Human Services, which includes FDA. If RFK, Jr. is Senate-confirmed, expect to hear the phrase “Make America Healthy Again,” and imposition of a range of new requirements about microplastics, “chemicals” in food, “ultra-processed” foods, and vaccines, among other topics. 

The inspiration for a lot of this appears to be a basic distrust of industry, something not ordinarily associated with the new President. In packaging, FDA’s GRAS program is one that NGOs and others have for years wanted to see eliminated or changed. It allows individual companies to conclude that their uses of substances in or in contact with food are Generally Recognized As Safe. We might hear louder complaints about the program in coming years, but any big changes require Congress to change the law.

2. Speeding up. FDA has seemed to accelerate decisions in the weeks between the election and the start of the new administration, perhaps anticipating many of their activities being abandoned or changed. In the food-contact packaging area, almost three dozen approvals for use of PFAS chemicals are withdrawn. (More below.) In the food labeling realm, it revised regulation about when it’s OK to label a food as “healthy,” and proposed a significant new front-of-pack nutrition information requirement for most foods. (More on these below, too.) 

In early January, FDA released new documents on topics as varied as food allergens, low-moisture ready-to-eat foods, labeling of plant-based foods, and limits for lead in processed food for babies.

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
2024 PACK EXPO Innovations Reports