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Bartelt and Matrix, both ProMach brands, have combined their sales teams to create a seamless experience for customers exploring either a vertical or horizontal flexible packaging solution. This new team, the Flexible Packaging Group, enables sales representatives to consultatively sell the best solution from both Bartelt and Matrix as a single point of contact for customers to provide a more efficient purchasing experience.
Bartelt is a manufacturer of best-in-class horizontal form fill and seal solutions for pouching and cartoning systems in numerous industries, including food and confectionery, beverage, home and personal care, and others. Bartelt also operates as the North American master distributor for FLtècnics’ rollstock and pre-made pouch machines.
Matrix, is an expert in vertical form fill seal packaging equipment producing a variety of flexible bag styles, including pillow, gusseted, flat bottom, and modified doy style. Matrix is also the North American master distributor for Pacraft and its rotary pre-made pouch solutions, as well as INVpack and its sachet and stickpack machine solutions.
The new team will be led by Camilo Sanchez, who assumes the title of Vice President of Sales, Flexible Packaging Group.
“Customers looking for a flexible packaging solution, in most cases, consider horizontal form fill seal, vertical form fill seal and/or pre-made fill seal technology,” Sanchez said. “By having a single point of contact that can support all technologies, we really simplify that process for customers. They don’t have to contact multiple companies; the Flexible Packaging Group will evaluate their application and recommend the best solution.”
In addition to creating a single point of contact for customers, the Flexible Packaging Group is redrawing its sales territories, allowing more time for customer interaction. Finally, the newly combined sales team will be more effective in guiding customers to not only the best flexible packaging technology for their application, but also to the capabilities of the entire ProMach portfolio of brands, which now totals more than 50.
“We really have the customer interest at heart, because regardless of what the customer needs, the sales representative is not going to try and sway them toward one brand or another,” Sanchez said. “They will objectively look at what each application requires and recommend the best solution, or solutions, that meet the customers’ expectations.”
Ultimately, the goal is to streamline the sales process to foster an easier, more efficient experience for customers looking to add the right flexible packaging technologies to their operations.
“We believe that a combined sales team of packaging experts promoting and selling our complete portfolio of flexible packaging solutions will eliminate confusion and create a unified message to our customers and marketplace, and better position Bartelt and Matrix for growth,” said Donald Deubel, Senior Vice President, Flexible Packaging, ProMach. “In addition, by combining these units into a single high-performance sales team, the Flexible Packaging Group will have a more effective territory structure while providing customers with a single point of contact representing the entire machine portfolio including horizontal form fill seal, vertical form fill seal, fill seal, and distributed products.”
Sanchez brings a wealth of sales and executive leadership experience to his new role, having joined Bartelt as Vice President of Sales in May, 2023. Prior to Bartelt, he spent 23 years in the product inspection division at Mettler Toledo, a manufacturer of measurement and precision instruments. Sanchez has earned several academic degrees, including a Bachelor of Science degree in mechanical engineering and an MBA from Cornell University, and a Master of Science degree in industrial and systems engineering from the University of Florida.
