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The paper-based blister packs are die-perforated for easy removal from the package.
Package Design
Duracell's All-Paper Blister Paves Way for New Walmart Battery Display
The new perforated paper blister replaces the thermoformed plastic tray with paperboard backing. Features include a flat bottom and messaging hierarchy on front and top of pack that enable a unique retail display and shopping experience at Walmart.
December 19, 2024

Package Design

Digital Transformation
Top Articles of 2024, #20: Sunrise 2027
The #20 most clicked article of 2024: The GTIN 1D barcode has worked for 50 years, making packaging go 'beep' at checkout. Poised to take its place is a more capable, internet connected 2D code representation of a GS1 standard URL called Digital Link.
December 17, 2024
Dominique Guinard (left), VP of Innovation at Digimarc and founder of EVRYTHNG, which Digimarc acquired, explained at AIPIA that Digital Link is about ready for prime time, with 2027 being a practical timeline to have infrastructure prepared for the switch.
Package Design
bluemarlin names Samantha Dumont as Executive Creative Director
bluemarlin
Global brand acceleration agency bolsters its London leadership team with industry veteran in new era of creative leadership.
December 5, 2024
Samantha Dumont
Package Design
Nordic Beauty Brand’s Paper-Based Advent Calendar is Full of Surprises
The multidimensional, paper-based calendar comprises 24 product packages hidden inside a flower-shaped outer sleeve and is gorgeously decorated with imagery inspired by Nordic Nature.
December 3, 2024
The Lumene 2024 Nordic Beauty Secrets Advent Calendar comprises product packages hidden inside an outer package and closed by a separate sleeve. Metsä Board.
Package Design
5 Outside-the-Box Packaging Design Ideas
The humble cardboard box has transformed into a powerful marketing tool and a playground for designers. Here are five ways you can transform your packaging into a miniature billboard.
November 22, 2024
Designs by Daria V. (l.) and G@rry
Package design
Kraft Heinz Faces Legal Challenge Over Mac & Cheese Labeling
A federal judge has ruled that Kraft Heinz must address allegations of misleading consumers about artificial preservatives in its Mac & Cheese product
November 15, 2024
Kraft Heinz Faces Lawsuit Over Mac & Cheese
Package Design
Ambev, Pizza Hut, and The Online Tasting Company Introduce Packaging Designed for User Engagement
ThePackHub
See a few examples of packaging designed for user engagement from Ambev, Pizza Hut, and The Online Tasting Company from ThePackHub’s Innovation Zone.
November 12, 2024
Ambev has added QR codes to some of its Brahma brand beer bottle caps, allowing consumers to access a loyalty program.
Package Design
Butterball Promotes Interaction with New Design and Smart Features
In the brand’s first portfolio redesign in six years, Butterball aims to tap into modern preferences and connect with consumers in new ways.
November 1, 2024
Butterball has updated its packaging to feature a cohesive master brand design, and added a QR code for consumer engagement.
Package Design
Frank's RedHot, e.l.f. Cosmetics, and Don Smallgoods Introduce Packaging Designed for User Engagement
ThePackHub
See a few examples of packaging innovations designed for user engagement from Frank's RedHot, e.l.f. Cosmetics, and Don Smallgoods from ThePackHub’s Innovation Zone.
October 18, 2024
Frank's RedHot's new PET bottle mirrors the shape and details of the original glass bottle while adding usability features.
Package Design
Google Writes, and Shares, the Book on Plastic-Free Packaging
Available to all brands, Google’s ‘Plastic-Free Packaging Design Guide’ details the solutions it developed to eliminate plastic from its packaging, including technologies and suppliers.
October 17, 2024
David Bourne of Google shared the company’s journey to develop 100% plastic-free packaging by 2023.
Operational Excellence
Packaging Consultants Council is Back
The Institute of Packaging Professionals (IoPP) has relaunched the PCC as a central hub for companies seeking packaging experts and consultants with diverse industry experience.
October 14, 2024
Rob Kaszubowski, managing director, packaging optimization, NTT DATA
Package design
Machine Solutions Inc. Acquires Alpine Laser LLC
Machine Solutions Inc.
Partnership enhances the premier one-stop manufacturing solutions provider for medical device manufacturers worldwide.
October 9, 2024
Machine Solutions
Operational Excellence
Looking Back to Look Forward: 6 Long-Term Packaging Trends to Watch
According to PTIS, the industry is about to embark on a transformation driven toward a circular economy of packaging where recycling plays a role but coupled with far more reusable/refillable and compostable packs, driven by the digitization of packaging.
October 7, 2024
PTIS and its partners look beyond current trends to identify the potential for Horizon 3—transformational changes that could dramatically impact how packaging is produced, sold, and integrated into the circular economy.
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