Dr. R. Andrew HurleyHomeCreate packaging with personalityAs examples from Honest Tea, Snapple, Magic Hat Brewery, and Foobot show, a little packaging creativity—and the courage to use it—can go a long way toward cultivating brand loyalty.February 8, 2019HomeCracking open packaging innovationSome of the best examples of packaging innovation are those that address unarticulated consumer needs by offering greater functionality and enjoyment of existing products.September 15, 2018HomeThree methods for optimizing packaging for salesWhen designing packaging for the time-limited and generally overwhelmed shopper, the way you communicate value has a direct impact on how shoppers behave.July 30, 2018HomeYour next packaging hire could be a liberal arts majorA presentation on the packaging field to a high school digital media arts class leads to an Aha! moment on how to engage a growing generation of packaging professionals.January 20, 2018HomeEmbrace conflict: Befriend your competitionA rising tide lifts all ships; pay close attention to your product-category neighbors, and you can leverage their packaging decisions to your own benefit.November 20, 2017HomeHow spam phone calls can inspire great packaging designsA call from a telemarketer spurs insights on how package designers can leverage packaging to deliver highly customized, and thus differentiated, packaging.September 3, 2017Reusable/ReturnableOwn that unboxing experience: E-commerce packaging in the spotlightTo assuage consumers’ concerns over products purchased online, brand owners create their own ‘unboxing’ videos along with packaging that accommodates easy-to-assemble products.July 31, 2017HomeDisrupting the shelf – from the bottom upGive your consumers a reason to use bottom-up processing—or go off autopilot—when viewing your products on-shelf by creating disruptive packaging design.May 6, 2017RecyclingWhy you should let Ben Franklin help design your next packageBen Franklin advised that allowing someone to do you a favor makes them more favorably disposed toward you. Find out how CPGs are using this tactic with consumers.March 20, 2017HomeCognitive dissonance and the point of minimum justificationCreating cognitive dissonance through your packaging and offering a minimum point of justification can result in positive feelings for the consumer about purchasing your product.January 7, 2017Page 1 of 2Next PageTop StoriesPackaging line integrationWhat’s Driving Optimism in the Snack Foods MarketSnack producers are excited to see more productivity and more new products ahead for their business.Containers & ClosuresTop Articles of 2024, #17: Recyclable Coffee Pack BreakthroughPackage DesignDuracell's All-Paper Blister Paves Way for New Walmart Battery DisplayContract PackagingTop Articles of 2024, #18: Westrock Coffee Poised for RTD GrowthSponsor ContentAxtra Begins U.S. Operations with Charlotte Showroom
