Packaging for Perishable Food

Easypak announces the launch of its groundbreaking Elevate Freshness packaging solution. This solution redefines how fresh-cut fruits and vegetables, prepared meals, and meats and proteins are packaged, providing an unparalleled freshness experience for consumers. Easypak’s innovative, patent-pending design offers advanced moisture control, maximizing food products’ taste, texture, and visual appeal while helping to offset and reduce spoilage.

Elevate Freshness brings a new engineered packaging solution across three key segments:

• Fresh Cut Fruit & Produce
• Fresh Prepared Meals
• Meats and Proteins 

Ensuring that your products maintain their peak quality and freshness from packaging to plate. Elevate Freshness utilizes an advanced, patent-pending moisture management technology, which includes the unique "island and shore" design that traps excess moisture away from the product, ensuring long-lasting freshness. This new product line will also feature the patented Easypak hex-shaped MoistureLok system. Each product tray is crafted with sustainability in mind, using PCR (post-consumer recycled material) to reduce the environmental impact.

“At Easypak, our mission with Elevate Freshness is simple: to revolutionize how freshness is preserved and experienced. Our packaging solutions offer unparalleled moisture control, ensuring consumers taste the difference in every bite,” said Ken Sherry, Vice President of Sales and Marketing at Easypak.

• Freshness: The package design lifts the fruit or vegetable product up and out of the liquid purge or juice to help keep moisture away from delicate produce, allowing fruits and vegetables to retain their crispness and flavor.
• Reduced Spoilage: Elevate Freshness combats the negative effects of moisture purge, which could help to reduce food waste while maintaining the flavor and texture. 
• Customized Branding: Incorporating custom logos and designs into your packaging. 
•  Sustainability Commitment: Easypak prioritizes eco-friendly materials.

“Easypak is excited to be collaborating with the renowned team at the Michigan State University School of Packaging,” Sherry, said. “To identify data points and research on the benefits of the Elevate Freshness product lineup. But also, ways in which technology and engineering can work in partnership to target gaps in current Moisture Management programs, as well as to set new standards in the food packaging industry, that address both the practical needs of food preservation as well as the growing demand for sustainable, eco-friendly, globally-conscious packaging solutions.”

Easypak will be releasing a full line of sizes and shapes of Elevate Freshness containers, from tamper evident clamshells to film-seal ready components that will fit into existing wrapping machines and production lines.